Agricultural biodiversity is disappearing at an alarming pace, posing a serious threat to global food and nutrition security. Conserving and sustainably using plant genetic resources for food and agriculture (PGRFA) is essential to ensure future farming systems can adapt to climate change, population growth, and evolving nutritional needs. Stronger collaboration between public genebanks and private breeders and seed companies is urgently needed to prevent the permanent loss of this diversity.

To support this, SeedNL developed Seven Guiding Principles for stronger public-private collaboration, offering practical guidance on how partnerships can build trust, improve access, strengthen benefit-sharing, and enhance genebank capacity. These principles highlight the shared responsibility - and mutual benefit - of working together to conserve plant genetic resources while ensuring they remain available for sustainable use worldwide.

Since their release, these guiding principles have already sparked meaningful dialogue and collaboration across the genetic resources community. A recurring request, however, has been clear: people want to see what these partnerships look like in practice.

That is why we are launching a video campaign showcasing real-world examples of public-private collaboration. This page will serve as a home for all of these stories, bringing them together in one place as they release: a growing library of practical inspiration for anyone committed to the conservation and use of plant genetic resources through stronger collaboration.